Hi, I’m Kelsey

Over the last decade, I’ve helped organizations make smarter product decisions by embedding strategic UX research into their DNA. I don’t just conduct studies, I build research cultures that elevate user needs, reduce risk, and drive measurable business outcomes.

I’ve led high-impact, end-to-end research across brands like RetailMeNot, Mashable, and PCMag. My work uncovered the behaviors behind coupon and cash back use, reduced churn through journey-based insights, and helped shift organizational thinking from feature-first to outcome-oriented product strategy. I’ve influenced roadmaps, shaped KPIs, and collaborated across Product, Design, Data, Engineering, Customer Support, Editorial, and Marketing to ensure users are centered in every decision.

I lead with clarity, curiosity, and care, mentoring research talent, scaling research operations, and building stakeholder trust along the way. My goal is always the same: to deliver insights that are impossible to ignore and decisions that are better because of it.

How I support organizations as a UX Leader

  • ✦ “How can I help you be successful?”

    I align my research with business and product goals by tracking stakeholder priorities. When sharing insights, I connect user needs to those goals, making them easier to act on.

  • ✦ "What's the problem we are trying to solve?"

    I ask this question often to align cross-functional teams around a shared understanding, focus our efforts, and ensure solutions address the core challenge.

  • ✦ “Let’s talk about outcomes first.”

    I align teams around user outcomes before jumping to solutions, ensuring we stay focused on why we’re building, not just what we’re building.

I enjoy my work, but that's not all.

When I’m not working, you’ll find me

  • Smoking brisket, pork shoulder, chicken, and ribs for my family, friends, and competition

  • Taking my dogs, Harvey and Appa, on hikes

  • Planting flowers and enjoying my garden

  • Relaxing with some hot tea and a good book

  • Caring for my yamadori bonsai collection

  • Talking to and overwatering my houseplants

  • Photographing micro ecosystems in nature